An Exploratory Research on the Activities of the “Market Communications Department” of CityCell

This thesis submitted in partial fulfillment of the requirements for the degree of Bachelor in Business Administration of East West University, Dhaka, Bangladesh.This research intends to explore the Market communications department under marketing department of Citycell. It is an exploratory research which gives an over all idea about the activities of the department and how it impacts on the overall Marketing department In addition this research will find out how much the department is successful to achieve its goals and also here is shown some graphical representation by using the actual data collected from the Marcomm Department in this Report Paper.The main job of the Market Communications Department is to promote their brands. All types of indoor and outdoor promotional campaign is the responsibility of the market Communications department. For example TV Ad, News paper ad, Billboard, Different types of event management, sponsorships, newsletters, leaflets etc all of this promotional activities are the part of this department. One of the most important work of the Market Communications department is - before doing a promotional campaign of their brands they need to issue a Purchase Requisition form and Purchase Order form. Without the approval of these forms no campaigns can made. Microsoft excel was used for all sorts of calculation and graphical representation for the research. Based on the calculation all sorts interpretation and recommendation was given at the end. The starting part of the Report is basically collected from the Secondary sources. These are actually overview of the company and some idea about the other departments of the Citycell under the Marketing department. There are some of the information about the Market Communications department is also collected from the secondary sources. But other information and graphical analysis about the Market communications department is collected from the Primary source. That is from the Citycell, department of Market Communications. Here also explained about different promotional and other activities of the Market Communications department, which is actually given here based on 3 months work experience in Citycell as an Intern.Last but not the least, based on the analysis recommendations are suggested for the Market communications department. These recommendations will definitely improve the overall company image if implemented efficiently. Finally, this research will encourage further study and useful guidelines for these types of researches